Wouldn't it be great if your association actually discovered that innovative piece of technology or service that transformed how your members get to do business?  Think about if the taxi association had discovered the Uber technology or if the hospitality association had discovered AirBnB.  Those industry associations would have sky rocketed in value to their members providing them new ways to do business.  In today's podcast Tom and Dave interview an association who discovered the industry changing technology that transformed their industry and the association.  Listen in as Tom and Dave talk connecting your members needs to innovative thinking with Brent McClendon, CEO of the National Wooden Pallet and Container Association.