Take Ivy is one of the most influential and iconic books ever created about American fashion and the Ivy league style. Original copies can be found online and they go well over $2000 a piece. But did you know that it was created by a bunch of entrepreneurial Japanese guys looking to sell the Ivy style in Japan?

Take Ivy was a key component in the evolution of Japanese fashion and paved the way for the country to become the streetwear juggernaut that it is today. Join us in this episode and learn why and how Take Ivy came to be!

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