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Drop To The Top
Since 2015, the number of women appointed to senior positions had been steadily increasing. However, starting in 2022, this progress began to reverse, a phenomenon now referred to as the 'Drop to the Top.' Andrea shares personal stories from her corporate journey, delving into the factors driving this decline. She also explores actionable solutions to create a more equitable future—one where women are supported, empowered, and fully engaged at every level of the workplace.
. . .
RESOURCES IN TODAY’S EPISODE
Forbes: “What the ‘Drop to the Top’ Means for Women in Leadership”
Sheryl Sandberg On Pregnancy Parking at Google (First Chapter of Her Novel, Lean In)
Forbes: “Women Executives Leave the Workforce Faster Than They Are Promoted”
. . .
CONNECT WITH KANDULA
Kandula Blogs
Youtube
Instagram
LinkedIn
. . .
ABOUT ANDREA DE LA CERDA
Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.
Sign up for Andrea's monthly newsletter, Insights for Systemic Change.
. . .
WORK WITH US
Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼
https://kandulacommunications.com/
View all episodes
By Andrea De La CerdaSince 2015, the number of women appointed to senior positions had been steadily increasing. However, starting in 2022, this progress began to reverse, a phenomenon now referred to as the 'Drop to the Top.' Andrea shares personal stories from her corporate journey, delving into the factors driving this decline. She also explores actionable solutions to create a more equitable future—one where women are supported, empowered, and fully engaged at every level of the workplace.
. . .
RESOURCES IN TODAY’S EPISODE
Forbes: “What the ‘Drop to the Top’ Means for Women in Leadership”
Sheryl Sandberg On Pregnancy Parking at Google (First Chapter of Her Novel, Lean In)
Forbes: “Women Executives Leave the Workforce Faster Than They Are Promoted”
. . .
CONNECT WITH KANDULA
Kandula Blogs
Youtube
Instagram
LinkedIn
. . .
ABOUT ANDREA DE LA CERDA
Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.
Sign up for Andrea's monthly newsletter, Insights for Systemic Change.
. . .
WORK WITH US
Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼
https://kandulacommunications.com/