This weeks featured interview is with Andy Crestodina, Web Strategist and Co-Founder of Orbit Media. Orbit Media is a wildly successful Web Design and Web marketing firm in Chicago, working with local legends like Lou Malnati's, Vienna Beef and heading up the NATO Summit 2012 web efforts. Besides running a company, and being one of the pimpin'est content marketers around, Andy recently authored "Content Chemistry - An Illustrated Guide to Content Marketing". Andy's pretty damn funny too - running us through the proper ways to ice out SEO and his plans to open a meth lab a few blocks from Rahms house (his words, not ours). This week's music feature is Chicago's own Netherfriends.