E25: Crowned as one of the top 50 most ambitious business leaders, Darren Jobling tells us how his company ZeroLight, a cloud based 3D visualisation software-as-a-service (SaaS) company specialising in automotive marketing industry got its roots from being in the gaming industry in 2014 and a phone call from IBM & Jaguar. With headquarters in Newcastle Upon Tyne, UK and offices in Germany, US and China, ZeroLight has worked with OEMs like Audi, Volkswagen, Lamborghini and Lucid Motors. As a technology company competing against agencies like Accenture and Capgemini, ZeroLight has found a way to be disruptive and enhance the car shopping (Autotrader) experience for people (both with and without a VR headset) all around the world.

Get digitally immersed ;) in how COVID has acted as an accelerant for certain industries, transforming the domestic/international sales distribution from 10/90 to 80/20, launching a new electric vehicle with Lucid Motors (the brainchild from leaders from Tesla and Audi), flying taxis shown at CES events and vertical integration of SaaS apps across many platforms. Being an entrepreneur, one has to learn and let go of the past so they can adapt and mold the future.

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