E3️⃣8️⃣: Founder of Air Gymwear, Franklin Hargreaves is a combination of Rockstar 👩🏼‍🎤 and gym rat 💪🏽 (a bit like those Different Roots Radio guys!). Air Gymwear's authentic approach has a USP edge that Gymshark lacks. They learned from mistakes as sole traders and from smart investments 💹 in Vodafone. Working in sports retail 🛍️involves utilising brand ambassadors / influencers, SEO selection, online bots / engagement, cross collaborations, and tight yoga pants 👖 . Keep an eye out for Franklin's own brand and personal (after dark explicit 🔞) podcasts; 'Up in The Air' & 'Franklin's World'.
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