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Summary:  Most of the world doesn’t work this way: drug companies splashing their products across your television screen with catchy jingles and bright color combinations that, hard as you try, you can’t forget. The drug companies wouldn’t keep advertising this way if it wasn’t working.  But it hasn’t always been this way.  This episode takes a closer look at prescription drug advertising in the United States, with the focus on the person who will make the informed and shared drug decision with the doctor – you.      

Topics:

·      FDA 1983 Rule Change 01:27

·      Harry and Megan and the Brits 02:01

·      Mad Men (inform, persuade, remind) 02:22

·      New Zealand and the USA 02:55

·      Proton Pump Inhibitors 04:05

·      Discovering Side Effects 04:54

·      Death Side Effect 06:15

·      Discovering Options 07:20

·      80 Drug Ads Per Hour 08:55

·      JAK Inhibitors 10:15

·      Continuing Education 11:40

·      Shared Decision Making 13:01

·      Pet Parasite 14:20

·      Drug-Drug Interactions 15:14

·      This Life with This Drug! 16:40

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