One of the things that every product manager would like to have would be a guaranteed customer base.  

We’d all love to know that there was a group of customers out there  that really needed our products and would probably always be buying from  us. It turns out that there are a few markets that are like this. One that comes to mind is your local drugstore.  If a customer needs a prescription filled, they’ll probably be going to  their local drug store to have it taken care of. However, this market  is starting to get competitive and the product managers at the drugstore chain CVS are going to have to do something about that. 

What should they do?