08: On this installment of Recruitment from A to Z, Andrea and Zach are joined by Bayard’s Senior Advertising Director, Phil Roberts. Together, with the help of Whiskey Gingers (sans ice), they recount the eventful tale of his start at the agency and discuss his role in Bayard’s growth. Phil also touches on the importance and evolution of tracking and reporting in advertising, the necessary ingredients for a successful client-agency relationship, and how recruitment marketing went from being neglected in terms of budgets to finally getting a seat at the table.