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This Podcast documents a presentation at DrupalCon about user research informing the development of Drupal CMS, a version of Drupal aimed at improving the experience for marketers and content editors. Presenters from Evolving Web discussed their research goals, which included defining market positioning, understanding user pain points with existing CMS platforms, and shaping the feature roadmap for Drupal CMS. They detailed user interviews conducted with non-Drupal users in various roles like marketers, content editors, and builders, exploring their frustrations and desired features in a CMS. The presentation also covered competitive benchmarking, where they analyzed several CMS platforms like WordPress, Webflow, and Contentful to identify best practices for user onboarding, content editing, and extending site functionality. Key findings highlighted the need for ease of use, clear communication to dispel negative perceptions of Drupal, and the importance of features such as drag-and-drop building, reusable content, and integrated marketing tools. Ultimately, the research seeks to guide the evolution of Drupal CMS to better serve the needs of non-technical users while retaining the power and flexibility of Drupal core.

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