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This YouTube transcript details a discussion on Drupal marketing and Drupal CMS, featuring Suzanne Dera, the marketing lead for Drupal CMS. The conversation emphasizes promoting Drupal as a tangible product with a focus on Drupal 11.1 features. The speakers explore the new Drupal brand, its implementation on drupal.org, and the need for updated case studies. They highlight the importance of marketing to decision-makers using accessible language. Drupal CMS is positioned as a more accessible entry point for new users and marketers, and a powerful demo tool. The participants also addressed the unique scalability in Drupal, making it superior for complex image handling, translation, and customized content. The discussion highlights the need for coordinated marketing efforts to increase Drupal adoption with the help of ongoing contribution from the Drupal community.

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