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This Podcast details a workshop session, presented at DrupalCon, that guides attendees in crafting custom reports using Looker Studio with Google Analytics 4 (GA4) data to gain deeper website insights. Cameron Panesi from Sandstorm Design leads the session, explaining how to overcome the perceived limitations of GA4's built-in reporting by leveraging Looker Studio's flexibility and extensive customization options. The presentation covers connecting GA4 data, manipulating dimensions and metrics, applying filters and date ranges, and styling reports for improved data visualization and analysis. Furthermore, it touches upon utilizing templates, sharing reports, and briefly mentions advanced features like data blending and drill-down dimensions for more sophisticated analysis.

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