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This is a podcast  featuring a growth leader in material discusses the evolving landscape of SEO due to the rise of large language models (LLMs). The speaker emphasizes a shift from content volume to contextual relevance, highlighting the increasing importance of structured data like schema.org and the emergence of llm.txt for guiding AI indexing. The discussion covers how LLMs are changing search traffic patterns, favoring concise, fact-based content with citations over traditional long-form articles. Practical examples and tools for auditing and optimizing for this new AI-driven environment are provided, stressing the need for brands to adapt their SEO strategies to maintain visibility.

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