DSR Radio's Steve Dahl and Dave Miesse chat with Joe Sullivan of US Foodservice in Houston, TX about how a sales rep cannot just be an order-taker. 

For long-term success with a customer, they need to look forward to you coming in to see them and what ideas you will bring to help their business.  Being your customer's best employee means being more than just an order-taker.  And it means really getting to know everyone involved in the business.  These relationships give you valuable insight into the operation and you never know which one of them might end up running the place.  Make sure you maintain relationships with employees in all areas of the business and don't forget to include them in cuttings.  Being your cutomer's best employee instead of just an order-taker ensures long-term success.