Always On

DSV's Pia Stoklund on How Data Builds Trust and Creates Headspace


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In episode four, host Shahar Silbershatz sits down with Pia Stoklund, the Global Head of Corporate Marketing and Communication at logistics powerhouse DSV.

Fresh off DSV’s massive acquisition of Schenker — doubling its workforce to 160,000 — Pia reflects on her 25-year journey through corporate communications and marketing, and how data has become a strategic cornerstone of her work.

From her early days in finance to her current role at a global logistics giant, Pia shares how data-driven insights don’t just support better decisions — they create the headspace needed for creativity, strategic clarity, and trust-building across stakeholders.

🔑 In this episode, you’ll learn:

  • What “creating headspace” means in the context of leadership, creativity, and communication strategy — and why it's critical in an “always on” world.
  • How corporate communication has evolved — and why visibility, vulnerability, and frequent dialogue matter more than ever.
  • How Pia builds comms at scale — enabling thousands of employees to align around a consistent message and brand narrative.
  • Why data is essential to decision-making in modern communications

Timestamps

00:00 Teaser Clip About Headspace

00:29 Welcome to Always On Podcast

00:41 Meet Pia Stockland

01:04 Pia's Career Journey

02:26 Transition from Finance to Communications

03:09 Benefits of Diverse Industry Experience

05:22 Evolution of the Communication Landscape

07:04 Always On: The Need for Real-Time Data

07:56 Tools and Structures for Always On Communication

15:40 Balancing Data and Creativity

17:33 Leadership Visibility in an Always-On World

23:05 Effective Internal Communication

30:28 Future Trends in Communication

33:10 The Role of the CCO and CMO

36:09 Common Myths About Communications

37:15 Conclusion and Final Thoughts

To stay current with corporate reputation trends and track perceptions of global companies and industries, visit groupcaliber.com.

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Always OnBy Caliber