On today's episode of the Daily Toon I want to address a simple question: Is it worth entering business awards?

Kate discussed the importance of evaluating the credibility and cost of entering business awards, emphasizing that not all awards are equal in terms of impact. She also highlighted the expenses involved in attending awards and suggested that entering awards should be considered part of a marketing budget. Lastly, Kate noted that while winning awards can boost brand awareness and authority, it may not directly impact a business's bottom line.

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