DTC WTF is a new podcast produced by Uppercase Brands that delves into the biggest mistakes that successful eCom founders have ever committed (and the lessons learned from them). Unlike other startup podcasts, we resent revisionist history and don’t shy away from the blunders that helped define founders and the brands they’ve built. We talk about what led to these potentially company ending events, the aftermath, how they were overcome and what was learned. It's my hope that new entrepreneurs can learn from our mistakes and avoid some pain in the future.