Doing The Right Things Well

DTRTW Episode 03: Featuring Accenture


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This episode features Accenture’s chief marketing and communications officer, Jill Kramer. Peter Drucker believed that innovation and marketing are two essential functions of any organization. In this conversation, Jill shows what it looks like when both are guided by purpose, trust, and adaptability.

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.

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Doing The Right Things WellBy Drucker Institute at Claremont Graduate University