Where people go, money follows. That is an age-old trend that we are now seeing play out with metaverse platforms, in particular Roblox. As the number of users continues to rise so too does the attention the commercial world places on these new digital landscapes. 

In this episode of Bits of Signum, Angela and Eliza are joined by Matthew Warneford, CEO of Dubit, who is one of the original pioneers of bringing 3D communal platforms to life, and has been a leading voice and innovator in the metaverse in all its incarnations ever since. During their conversation the trio go through Matthew and Dubit’s history, discuss collaborating with major brands to bring them into the metaverse, why fast fashion is the obvious entry point for commerce in these spaces, the third wave of UGC disruption, the virtual world beginning to influence the physical world, and much more!

Matthew Warneford is the Founder and CEO of Dubit, the company building the future of commerce in Roblox. Dubit has been around for over two decades with major successes all along the way. Most recently they have created Gamer Rewards, the first loyalty program for Roblox that lets players earn in-game rewards and redeem them off-platform. Dubit also created Gamer Retail to power immersive in-game retail experiences for brands. Dubit, in collaboration with Adidas, Unilever, H&M, NASCAR, and Kraft, has redefined the art of the possible in the Roblox metaverse.

Learn all about Dubit

Follow Matthew: LinkedIn | Twitter

Chapters:

Dubit’s History (00:00)

Gaining Conviction About Roblox (03:17)

Popularity and Opportunity of In Game Retail (08:00)

Using AI to Create Feedback and Item Curation (10:55)

Collaborating with Major Brands (13:56)

Fashion May Be the Wrong Word (16:36)

Holidays and Seasonality Differences in Virtual vs Physical World (18:16)

Virtual World Begins to Influence the Physical World (21:01)

Third Wave of UGC Disruption (24:58)

Platform Competition and the Movement Towards Interoperability (31:54)

Recap & Wrap Up (37:43)

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Signum Growth is a registered broker-dealer member of FINRA, headquartered in New York. The firm provides M&A advisory services and engages in placements of both private and public company securities. Focused on mass market applications underpinned by Bitcoin & other blockchain protocols, video gaming, tokenized digital art, and social networks, Signum Growth strives to be at the forefront of the emerging technologies and digital economies in the metaverse. Please reach out to us at [email protected].

Follow Angela: LinkedIn | Twitter 

Follow Keshav Holani, Signum Growth Gaming Analyst: LinkedIn | Twitter 

Learn more about Visible Realms here.

Follow Eliza: LinkedIn | Twitter