This is recording of a Live Panel Discussion we had on the Scale X Stage at the Virtual Dublin Tech Summit. Our main focus was finding out how innovation and pivoting the direction of your business in the face of adversity is necessary to survive and overcome obstacles of growth.

Regardless of size, all businesses need to be agile and quick to react to market challenges. Over the course of this talk we explored this with our two speakers looking at learnings from their own industries, their own experiences and how these can be applied across the board.

Joining me on the panel was Jean-Christophe Tauney-Bucalo, who is the Chief Commercial Officer at TravelPerk and Saranya Babu, Senior Vice President of Marketing at Wrike.

 

“First there was the shock - we lost, within a week, 98% of our revenue...”

“It would be much easier to hibernate, but that would be the biggest mistake. It is in a period like this that leaders are built.”

“How do we be useful and help our customers during this time so that we can build loyalty versus building revenue, because this is a time to build loyalty”

 

Some of the topics covered on this episode:

How to react when your product or solution is no longer viable in the market

The importance of retaining existing customers and keeping them happy

What you should and should not focus on in a crisis

How to make sure your product offering is going to still be relevant after a crisis

How to know if what you are developing will actually have a market suitable for it

Why it is important to stay aggressive and motivated during a crisis

Is it possible to focus on both product development and customer growth

What should be important to you when working in a startup

The importance of your own support network

Different tactics for hiring staff

Keeping and maintaining a list of tasks to keep on track

How using key metrics per team can help with tracking performance

How the pace of change has accelerated in the past few years

https://youngleaders.tech/ready-set-pivot/

Referenced Reading and Speaker Links:

Dublin Tech Summit

https://dublintechsummit.tech/

https://twitter.com/dubtechsummit

https://www.linkedin.com/company/dublin-tech-summit/

https://www.instagram.com/dublintechsummit/

Jean-Christophe Taunay-Bucalo

https://www.linkedin.com/in/jean-christophe-taunay-bucalo-56282b22/

https://twitter.com/TaunayBucalo

TravelPerk

https://www.travelperk.com/

https://twitter.com/travelperk/

https://www.linkedin.com/company/travelperk/

https://www.instagram.com/travelperk/

Saranya Babu

https://www.linkedin.com/in/saranya/

https://twitter.com/saranyababu

Wrike

https://www.wrike.com/

https://twitter.com/wrike

https://www.linkedin.com/company/wrike/

https://www.instagram.com/wriketeam/

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