These days, on the internet, everybody knows you're a dog. Practically everything you do online is tracked, analyzed, categorized, packaged, and sold off to hordes of faceless behemoths exploiting your clicks for that sweet reward of fractions of a penny. But maybe it doesn't have to be that way. A new free app from DuckDuckGo offers an encouraging bit of pushback to the churning maw that is online tracking. It takes a step beyond simply private searches, and you should totally download it.