Marketing is a system that business owners need to improve in order to make things easier, and strategy before tactics needs to be the foundation. John Jantsch has been teaching this concept to his clients at Duct Tape Marketing Consultant Group so they can figure out their ideal customer. He also uses content as the voice of strategy. Learn why his book SEO For Growth doesn’t talk about the technical aspects of SEO but rather the importance of it being in a strategic spot for marketing. Bryan Eisenberg understood the four pillars of being a customer-centered company, which led him to write Be Like Amazon. The book isn’t just about Amazon but how a business can become big in ecommerce.