The Higher Ed Marketer

Dueling Perspectives: Enrollment VP and Parent


Listen Later

~33 minutes (at 1.5x speed)

Ed Wright, VP of Enrollment at Lebanon Valley College, explores the evolving landscape of higher education and the challenges of enrollment management. He shares insights on innovation in a copycat industry and the importance of communication and relationships. As a parent, Ed reflects on guiding his son through college choices, from selecting a major to navigating campus visits. He highlights LVC’s 'build your own visit' model and the impact of personalized, interactive experiences. Ed also draws lessons on work ethic and growth from Kobe Bryant’s Mamba mentality.


Join us as we discuss:

[01:52] Ed Wright's Journey in Higher Education

[12:03] Navigating Challenges in Enrollment Management

[17:51] The Importance of Blocking and Tackling in Enrollment

[23:00] Parenting in Higher Education: A Personal Perspective

[29:12] Navigating College Tours: Insights from Experience

[34:00] The Importance of Clear Communication

[38:05] Building Your Own Visit: A New Approach to Campus Tours

This episode is sponsored by NextGrad. North America’s largest higher-education advertising network.  The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email [email protected].


---


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


Hosted by Ausha. See ausha.co/privacy-policy for more information.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Higher Ed MarketerBy Caylor Solutions

  • 5
  • 5
  • 5
  • 5
  • 5

5

49 ratings


More shows like The Higher Ed Marketer

View all
Daily Creative with Todd Henry by Todd Henry

Daily Creative with Todd Henry

515 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,865 Listeners

The Daily by The New York Times

The Daily

110,635 Listeners

Up First from NPR by NPR

Up First from NPR

55,921 Listeners

Future U Podcast - The Pulse of Higher Ed by Jeff Selingo, Michael Horn

Future U Podcast - The Pulse of Higher Ed

133 Listeners

Higher Ed Pulse by Mallory Willsea

Higher Ed Pulse

23 Listeners

The Dispatch Podcast by The Dispatch

The Dispatch Podcast

3,223 Listeners

Morning Wire by The Daily Wire

Morning Wire

26,479 Listeners

The Application with Allison Turcio by Allison Turcio

The Application with Allison Turcio

12 Listeners

Confessions of a Higher Ed CMO — with Jaime Hunt by Enrollify

Confessions of a Higher Ed CMO — with Jaime Hunt

31 Listeners

Mission Admissions by Jeremy Tiers

Mission Admissions

14 Listeners

Higher Ed Storytelling University by John Azoni

Higher Ed Storytelling University

26 Listeners

Confessions of a Higher Ed Social Media Manager by Jenny Li Fowler

Confessions of a Higher Ed Social Media Manager

7 Listeners

Education Marketing Leader with Chris Rapozo by Chris Rapozo

Education Marketing Leader with Chris Rapozo

4 Listeners

AI for U by Brian Piper

AI for U

8 Listeners