Be Customer Led

Duena Blomstrom on bringing together Agile, Customer Experience & Employee Experience


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An amazing conversation with Duena Blomstrom who is an "Agile Anthropologist" and a unique thought leader - a class on her own really - in the Agile and Psychological Safety space. Duena and I cover a lot of topics, and this is the first where I am including time stamps in the show notes. See below for more:
02:30 - Duena outlines her journey, including writing her book and starting her own business
08:43 - Developing culture and if employee and customer experience shoud be a discipline vs. a leadership topic
11:55 - Why the speed of Agile makes it difficult to include CX, and why you need to make the space for EX and CX
16:55 - How Agile leaders are creating the space for EX and CX and are focusing on psychological safety with intent and building this into the Agile process
19:25 - Duena outlines the building blocks of psychological safety
26:20 - Duena and I talk about the genesis for getting her on the show, and her perspective on why CX and Agile are the same discipline
31:25 - Why bringing Agile, CX and EX together isn't easy and the reason we have so much "Human Debt"
33:40 - Why some Agile teams don't have OKRs, or ones that are meaningful, leading to failure
38:15 - Hear about where Duena gets her inspiration from
39:53 - If you want to find out more about Duena and her company, skip to this part of the show!
...more
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Be Customer LedBy Bill Staikos

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