Chinese companies going global is not a new phenomenon today. But there was a time when this was relatively unheard of. And today, we talk to the man behind AppsFlyer, the company that essentially fuelled Chinese companies’ ambitions for global expansion by providing them much needed analytics and data in a mobile-frenzy world. Why was AppsFlyer pivotal to Chinese companies? What strategic value did China possess for AppsFlyer? In a market known for intense competition, how did AppsFlyer manage to thrive unscathed and become the market leader? 

In today’s episode, we invite Ronen Mense, President and Managing Director APAC for AppsFlyer, to help us answer these questions and more. In the last 7 years with AppsFlyer, Ronen has managed to grow the mobile analytics platform from newcomer to market leader in APAC achieving 70% market share, triple digital revenue growth year on year, and building an amazing team of 175+ across 7 offices in the region. 

Show Notes:

02:12 Introduction to Ronen

03:13 What is AppsFlyer

05:03 China’s strategic value for AppsFlyer and vice-versa

11:04 AppsFlyer’s value proposition for Chinese startups expanding overseas

14:53 What made AppsFlyer special: The need for independent analytics

20:59 Dealing with competitors: How to create moats?

23:56 Localizing product to suit the China market

27:41 How AppsFlyer stays independent in the Age of Splinternet

34:05 The Success Playbook for AppsFlyer

37:08 Ronen’s Mantra for Success

42:05 How to contact Ronen

Many thanks to our guests  Ronen Mense; host Oscar Ramos; producers Eva Shi and  Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website

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