Geoffrey Moore made a brutal point that's stuck with me: software disruption is "increasingly improbable" because you're not standing on the shoulders of giants, you're standing on the shoulders of people standing on the shoulders of people standing on the shoulders of giants. And Dune isn't even software — it's a plastic puck trying to automate what Command-Tab already does for free. | A tiny startup shipping physical keypads to developers is not a software pivot waiting to happen — it's a supply chain problem wearing a product roadmap as a costume. | Dune's entire value proposition is asking developers with years of keyboard muscle memory to unlearn their habits and adopt a new physical peripheral. That's not removing complexity. That's hand-delivering it in a box.

Sources from Lenny's Newsletter and Podcast: How to kickstart and scale a consumer business—Step 2: Identify your super-specific who (Newsletter), Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market (Podcast), Differentiating your product (Newsletter)