In this episode of The Frenzy in the Media, we dive into how major brands are making headlines — for better or worse. We explore Duolingo's bold "death" campaign, the copycat branding mistakes of Elizabeth Holmes and Theranos, how DocuSign unexpectedly trended thanks to a political moment, and Upwork’s clever, culturally relevant “Hey World” campaign. Plus, we discuss the power of aligning your brand to cultural moments, the importance of authenticity, and why freelancing is the future of creativity.