Ropes & Gray IP transactions partner Erica Han, co-chair of the firm's consumer & retail brands industry group, joins host Kenya Wiley to navigate the legal landscape of dupes in fashion and beauty.

In this episode, we discuss the IP battles related to dupes and explore the legal and business implications of dupes-based business models. Erica shares what investors should consider before investing in dupes-based businesses—including the business model, IP risk, whether there’s protectable IP and innovation, and key contract terms for entities that rely heavily on influencers.

From investors and innovators to influencers, brands, and consumers, this episode breaks down what dupe culture means for fashion's entire ecosystem.

Connect with Ropes & Gray IP transactions partner Erica Han

Read Erica’s insights on dupes business models in fashion and beauty:

Dupes Boom Spurs IP Risks, Opportunities for Investors, Law360, July 2025

Imitation Game: Legal Considerations with Dupes-Based Business Models, Ropes & Gray alert, June 2025

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