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On the Season 2 premiere of IDEA GENERATION, NBA legend and entrepreneur Dwyane Wade takes us on a journey from his early days as a young hooper growing up in Chicago, to achieving NBA superstardom, to building a brand around himself while also venturing into media, wine, and NBA ownership.

Humble, hard working, and always ready to adapt, Wade has balanced business and basketball as well as anyone to ever step on a court. In this episode Wade explains what kind of dedication it takes to make it to the NBA, the discipline it takes to succeed in the pros, and how he was able to build success off the court, and somehow wrap all of that up into one cohesive, iconic image that is simply, D. Wade.

Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.  

Special thanks to our partners at Shopify for bringing this experience to life.

More about Shopify: https://www.shopify.com/idea

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CREDITS

Creator & Host

Noah Callahan-Bever

Starring: Dwyane Wade

Executive Producer:

Helena Ox

Producer:

Lamonday Baxter

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella 

Producer / Editor 

Sam Anderson