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Dylan Smith
Kevin "Kev" Jordan
Kevin "Kev" Jordan is the CEO of MAXXX Performance, where sports, mental health, and innovation intersect. With over a decade of leadership experience, he is passionate about strategic excellence and transformative leadership. At MAXXX Performance, his expertise in behavioral health drives the mission to enhance mental fitness through sports technology and AI, while fostering a culture of diversity and collaboration where every perspective adds value.
Kelly Roach
Kelly Roach is a former NFL cheerleader and Fortune 500 executive who became one of the only female founders in the online business space to grow her company from zero to eight figures—without debt, investors, or outside funding. She now empowers thousands of entrepreneurs worldwide to achieve financial independence and lifestyle freedom through her coaching and programs. An 11x international best-selling author, Top 20 podcast host, and philanthropist, Kelly has been featured on ABC, NBC, Fox, and Forbes. She has received numerous accolades, including #287 on the Inc. 5000 list, The Stevie Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business. Her mission is to show others that it’s possible to build sustainable success on your own terms.
By David MeltzerDylan Smith
Kevin "Kev" Jordan
Kevin "Kev" Jordan is the CEO of MAXXX Performance, where sports, mental health, and innovation intersect. With over a decade of leadership experience, he is passionate about strategic excellence and transformative leadership. At MAXXX Performance, his expertise in behavioral health drives the mission to enhance mental fitness through sports technology and AI, while fostering a culture of diversity and collaboration where every perspective adds value.
Kelly Roach
Kelly Roach is a former NFL cheerleader and Fortune 500 executive who became one of the only female founders in the online business space to grow her company from zero to eight figures—without debt, investors, or outside funding. She now empowers thousands of entrepreneurs worldwide to achieve financial independence and lifestyle freedom through her coaching and programs. An 11x international best-selling author, Top 20 podcast host, and philanthropist, Kelly has been featured on ABC, NBC, Fox, and Forbes. She has received numerous accolades, including #287 on the Inc. 5000 list, The Stevie Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business. Her mission is to show others that it’s possible to build sustainable success on your own terms.