Dylan Valade, Head of Global E-Commerce Technology at PUMA , on PUMA Legacy Systems; Moving Faster; Simplifying Complexity; Frontend Iterations; PUMA’s Scale; Transforming PUMA’s Tech; Leadership Buy-

Dylan Valade is an accomplished technology executive, serving as the Head of Global E-Commerce Technology at PUMA. With an unwavering passion for leveraging technology to drive business growth, Dylan has been instrumental in transforming PUMA's online presence and establishing the brand as a leader in the global e-commerce landscape. His strategic thinking and innovative approach have propelled PUMA to new heights, delivering forward thinking and progressive digital experiences for customers around the world. In addition to his role at PUMA, Dylan is also recognized as a MACH Alliance Ambassador, actively promoting the benefits of modern, composable, and headless technologies in the industry. As an advocate for the MACH (Microservices, API-first, Cloud-native, and Headless) approach, he champions the adoption of scalable and flexible architectures that empower businesses to adapt quickly to evolving market demands. Topics discussed include the following:Computer Science OriginsPUMA Legacy SystemsMoving FasterSimplifying ComplexityCentralizing DataSharing IdeasPUMA RegionsDependency ProblemsFrontend IterationsHeadlessPUMA’s ScaleSpike ProblemsTransforming PUMA’s TechLeadership Buy-InTech For TechMACH AllianceMilliseconds Make MillionsChasing GooglePage LoadsSales ImprovementsIterating QuicklyDORA MetricsLearning FasterEngaging ConsumersPUMA’s Technology StackOpen Source ChoiceGraphQL’s AttractivenessScaling FasterSalesforceSanity.ioCore Of ShoppingOrganisational ProblemsAdopting StellateCaching ComplexitiesReducing CostsRunaway CostsTool StandardizationPatienceFast EnoughImportance Of Conferences

Links:

Dylan Valade on LinkedIn

PUMA

MACH Alliance

Stellate