Walmart is rolling out digital price tags in every one of its 4,611 stores by end of 2026. The FTC has already warned that retailers are using personal data to charge customers different prices based on their demographics, habits and location. In Episode 5 Kiler Davenport breaks down surveillance pricing — what it is, how it works, why Maryland is trying to ban it, and why the price you see on that digital shelf label may not be the same price your neighbor sees standing in the same aisle.