The Measurement Minute by Gary Angel

 

Real-time store journey data creates opportunities to manage the store in ways that have never existed before. It lets managers or software dynamically allocate Associates to tasks and even specific customers. That’s what the military calls a force multiplier – letting a fixed number of Associates do more. But the advantages to dynamic allocation don’t end there. Dynamic allocation can support interaction strategies impossible to consistently achieve no matter how expert a team. And because dynamic allocation is rule-based and consistent, it helps turn the store into a learning machine.