Dr. Joseph Simon, DPT talks to Dr. Justin Trosclair DC on A Doctor's Perspective Podcast

Cash practice marketing has unique challenges, continuity

programs, considerations to purchasing a clinic or starting fresh, leadership

hurdles and Dr. Joseph Simon physical therapist explains why you need a coach

and perhaps his 9 step program.

Dr Joseph Simon of Private Practice Business Academy teaching

Doctor of Physical Therapists and alternative health care doctors about

automation, systems and marketing.  He

starts the podcast with a bit of background and practice and home tragedy via a

hurricane on top of spending too much money on bad advertising that left him

over $150,000 in debt in 3 months. How did a text message flip the switch to

taking consulting more serious during this troubling time?

At the same time of hiring a $6000 a month marketing agency he

hired a $15 hour person doing what Dr. Simon already was previously doing…

which had better results after three months?

Can a physical therapist make it as a cash practice or should

they stay in their lane and just get referrals from primary care and orthopedic

doctors?

His system relies on a 9 Step Process (especially cash

practices) and he talks about parts of that on the interview.

For those PT’s who don’t have direct access to patients, he

gives a little details on how to still market the same way but to have your own

medical doctor you refer to to get that necessary referral.

Can you take a HMO clinic and switch to Cash only? You need

Income Statement, Balance Sheet, and Cash Flow Statement. Can the current staff

handle the transition?

What are his thoughts on having the original clinic owner

stay on for a period of time for a more smooth transition? Spoiler, it was a

surprising answer for me.  What are his

tips to retain a patient base during a buy out?

Would you rather pay for goodwill, an email list, an actively

engaged email list or well trained staff and systems?

Considerations to starting your own practice from scratch

instead of the complexity of buying an established clinic.

What has Dr. Joseph found to be a reliable continuity program for doctors especially a cash practice? How does a concierge practice work or a gym within a gym or a workout bootcamp?  Is the point of these for profit or constant contact?

We need to market: facebook, youtube, google, internal

referrals… what does he recommend?

#1 IDEA for Internal Marketing: What gifts should can you/

should you give to the patient? Should be it be full of your logo or customized

with their name?

What’s a potential value amount to spend on custom gifts?   

How much should you budget for marketing per year?

Top 2 issues clients struggle

with:  Leadership and Systems of a

Practice

 Why are most issues

that come up in the office really your fault and how do you start accepting

that as reality instead of blaming others?

Kids have coaches and parents to teach and help you, why don’t

we hire coaches to help in business as doctors?

How to tell when you have out grown or outpaced the coach you

hired and you need to upgrade?

Dr. Joesph has a 9

Step Formula for doctors who are “making it,” in practice 4-5 years and looking

to expand.