In this episode, I speak with Tia Cummings-Hopkins about marketing. We get into specifics around how brands can assess their marketing strategies with KPIs. We discuss how brands can use their budget to stretch their money as far as possible. We also cover the importance of various marketing strategies including brand marketing, performance marketing and experiential marketing.

 

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Tia Cummings-Hopkins

Monique Benoit

Thank you to The Emerson Group, the sponsor of the Beauty from the shelf podcast. The Emerson Group is a consumer products and equity organization that works with brands that sell into retailers across the USA, Mexico and Canada. Our services include logistics, marketing, consumer insights, brand design, consumer care, and more. For more information on our organization, visit emersongroup.com.