In this conversation, Abby June Richards and Monique Benoit discuss the challenges and strategies for growing a brand at big retail.

They cover topics such as bootstrapping, strategic decision-making, choosing the right investors, managing cash flow, understanding payment terms, and advice for early-stage founders. Abby emphasizes the importance of financial modeling, maximizing margins, diversifying channels, and customizing pricing for different retailers. She also highlights the need for strong packaging, building a loyal customer base, and seeking expert help in reviewing contracts. 

Overall, the conversation provides valuable insights for emerging brands looking to scale in the retail industry. Some of those insights include:

• the critical financial metrics that new CPG brands should track and how to track them.
• the importance of tracking contribution margin dollars, which measures how much money is left after accounting for variable costs.
• using dimensionality in financials to track costs by channel or function.
• the different considerations for bootstrapped founders versus those with investors.

Links

https://www.thecpgcfo.com/ https://www.instagram.com/thecpgcfo/ https://www.linkedin.com/in/abbyjuner/