Kellie Chen is the co-founder of 8Rue, a boutique branding agency, shares her expertise in brand strategy for emerging beauty brands. She discusses the shift in consumer engagement with brands due to the rise of social media, emphasizing the importance of authenticity and transparency. Kellie also highlights the key elements of brand identity, including audience understanding, mission and story development, and differentiation from competitors. She provides insights into crafting effective social media strategies, such as building a strong funnel and creating engaging content. Additionally, Kellie discusses the benefits of in-house marketing teams and working with agencies, offering advice for emerging brands.

 

Links

Kellie Chen

https://www.linkedin.com/in/kelliechen/ 

 Free Resources from 8Rue Inc., Kellie's Agency

https://www.8rueinc.com/freeresources

 

8Rue Inc. Marketing Agency Website

https://www.8rueinc.com/ 

https://www.instagram.com/8rueinc/ 

 

Scaling Emerging Beauty & Monique

https://www.instagram.com/moniquehbenoit/

https://www.linkedin.com/in/moniquehbenoit/

 

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

 

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