Reena Goodwin, founder and CEO of Facteur PR, discusses the role of public relations (PR) in helping early-stage beauty brands enhance their marketing strategies.

PR is the activity of influencing public perception about a brand through various communication channels, such as journalists, influencers, and social media.

Good PR can create tension and impact consumer decision-making. It is important for brands to leverage PR exposure by using it as content across different platforms.

DIY PR strategies include building relationships with journalists, reading news publications, and hosting interactive media and influencer events.

When outsourcing PR, brands should consider factors such as media relationships, results, resources, and personalized experience. 

Good PR involves focusing on the customer experience, adding value, and avoiding directly mentioning competitors. PR is a long game that requires patience and can pay off in the long run.

 

Links

Reena Goodwin

https://www.linkedin.com/in/reena-goodwin-6919411/ 

 

Facteur PR

https://www.facteurpr.com/ 

https://www.instagram.com/facteurpr/ 

 

Scaling Emerging Beauty & Monique

https://www.instagram.com/moniquehbenoit/

https://www.linkedin.com/in/moniquehbenoit/

 

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

 

Remember to leave a review and subscribe for more tactical strategies and tips to grow from $0 to $20M.