Summary

 

In this conversation, Senait Tzegai, a health and beauty buyer at Pop Shelf, shares her insights on the beauty industry, focusing on the assessment of new brands, the importance of brand stories, and the role of independent brands in retail. She emphasizes the need for brands to understand their purpose in light of the competition, the significance of community engagement, and the trends in multicultural hair care. Tzegai also emphasizes the challenges of scaling in retail and the importance of production capabilities for success.

 

Links

Senait Tzegai

https://www.linkedin.com/in/senait-tzegai-b838b1140/ 

 

Scaling Emerging Beauty & Monique

https://www.instagram.com/moniquehbenoit/

https://www.linkedin.com/in/moniquehbenoit/

 

https://www.instagram.com/scalingemergingbeauty

https://scalingemergingbeauty.com/

 

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