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Your price is part of your story. In the final part of the pricing series, we explore how pricing ties into your brandโs perception, positioning, and customer expectations. Your packaging, claims, and storytelling all need to back up your price โ especially if you're playing in premium or prestige spaces.
In this episode, youโll learn:
How price communicates brand value before anyone tries your product
Examples of what different price points say about your brand
Why consumers feel your price before they rationalize it
Tips to align your packaging, claims, and price with your brand identity
๐ก A strong brand needs a strong pricing strategy โ one that feels right to your customer.
Links: ๐ Monique Benoit on Instagram๐ Monique Benoit on LinkedIn๐ Scaling Emerging Beauty on Instagram๐ Scaling Emerging Beauty Website
๐ Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
ย
Your price is part of your story. In the final part of the pricing series, we explore how pricing ties into your brandโs perception, positioning, and customer expectations. Your packaging, claims, and storytelling all need to back up your price โ especially if you're playing in premium or prestige spaces.
In this episode, youโll learn:
How price communicates brand value before anyone tries your product
Examples of what different price points say about your brand
Why consumers feel your price before they rationalize it
Tips to align your packaging, claims, and price with your brand identity
๐ก A strong brand needs a strong pricing strategy โ one that feels right to your customer.
Links: ๐ Monique Benoit on Instagram๐ Monique Benoit on LinkedIn๐ Scaling Emerging Beauty on Instagram๐ Scaling Emerging Beauty Website
๐ Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!
ย