Scaling Emerging Beauty

E 808: What Your Price Says About Your Brand


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Your price is part of your story. In the final part of the pricing series, we explore how pricing ties into your brandโ€™s perception, positioning, and customer expectations. Your packaging, claims, and storytelling all need to back up your price โ€” especially if you're playing in premium or prestige spaces.

In this episode, youโ€™ll learn:

  • How price communicates brand value before anyone tries your product

  • Examples of what different price points say about your brand

  • Why consumers feel your price before they rationalize it

  • Tips to align your packaging, claims, and price with your brand identity

๐Ÿ’ก A strong brand needs a strong pricing strategy โ€” one that feels right to your customer.

Links: ๐Ÿ”— Monique Benoit on Instagram๐Ÿ”— Monique Benoit on LinkedIn๐Ÿ”— Scaling Emerging Beauty on Instagram๐Ÿ”— Scaling Emerging Beauty Website

๐Ÿš€ Subscribe to Scaling Emerging Beauty for expert tips on growing your beauty brand!

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Scaling Emerging BeautyBy Monique Hutcherson Benoit