Sign up to save your podcasts
Or
Share E 94 Personal Brand Development and Marketing Ben Baker
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
E 94 Personal Brand Development and Marketing Ben Baker
Ben Baker talks to Dr Trosclair on A Doctors Perspective Podcast.
Can you understand, codify, and communicate your personal brand. Who are you, who do you and do not serve. What do people say behind your back, adding personality in ads, and one liner goals. Your Personal Brand is How You Are Perceived. Ben Baker
The people who resonate with you will gravitate toward you and your story to others.
Fix the persons’ problems and they will love you. Market to the people you know you can help and serve.
You can choose to market yourself as the greatest at treating XYZ health condition and regardless of your bed side manner people know they will get better because of visiting your office.
Another option (besides obviously being able to help rid someone of their pain) is to also build a clinic full of people that like your personality. Maybe you are funny, joke around and really into music and bunch of other stuff. Well, people who stick around at your office (not just get better and leave when pain dissipates) are probably going to be people who like your skills and your personality.
You build a personal brand marketing campaign differently for rural vs urban and all kinds of other sectors but the main flare is going to be your personality to find your target audience.
What information can you get from your top 10 clients (that you know like you) so that you can tailor make and craft better personal brand advertisements. You might want to hire that out to someone so they can be honest.
Figure out what questions you want to ask to gather information but the skill is knowing How to ask those questions to get that information.
Elements of a one liner / catch phrase / mission statement: Tell it like a story (a very short story), this is where I was, this is where I am, this is where I’m going, these are my goals, this is what I stand for, these are the types of clients that I serve, and this is why I’m valuable to them.
People have short attention spans so how do you create videos to match?
www.socialjukebox.com
When planning your social media strategy, he recommends being a thought leader – listen to how a doctor can implement that.
Books: Seth Godin, Gary Vaynerchuk, Walking on the Glass Floor Judy Hoberman (women entrepreneurs)
When your company isn’t growing anymore or needs a new breath breathed into it, that is what Ben Baker specializes in. His major passion and hope is that organizations will use his book to help educate and mentor others on how to communicate their value and understand who they are and why others should care about them.
Ben Baker’s book
View all episodes
By Dr. Justin Trosclair DC, Chiropractic, Physical Therapy, Optometry, Dentist, Podiatry, Marketing
5
1010 ratings
Ben Baker talks to Dr Trosclair on A Doctors Perspective Podcast.
Can you understand, codify, and communicate your personal brand. Who are you, who do you and do not serve. What do people say behind your back, adding personality in ads, and one liner goals. Your Personal Brand is How You Are Perceived. Ben Baker
The people who resonate with you will gravitate toward you and your story to others.
Fix the persons’ problems and they will love you. Market to the people you know you can help and serve.
You can choose to market yourself as the greatest at treating XYZ health condition and regardless of your bed side manner people know they will get better because of visiting your office.
Another option (besides obviously being able to help rid someone of their pain) is to also build a clinic full of people that like your personality. Maybe you are funny, joke around and really into music and bunch of other stuff. Well, people who stick around at your office (not just get better and leave when pain dissipates) are probably going to be people who like your skills and your personality.
You build a personal brand marketing campaign differently for rural vs urban and all kinds of other sectors but the main flare is going to be your personality to find your target audience.
What information can you get from your top 10 clients (that you know like you) so that you can tailor make and craft better personal brand advertisements. You might want to hire that out to someone so they can be honest.
Figure out what questions you want to ask to gather information but the skill is knowing How to ask those questions to get that information.
Elements of a one liner / catch phrase / mission statement: Tell it like a story (a very short story), this is where I was, this is where I am, this is where I’m going, these are my goals, this is what I stand for, these are the types of clients that I serve, and this is why I’m valuable to them.
People have short attention spans so how do you create videos to match?
www.socialjukebox.com
When planning your social media strategy, he recommends being a thought leader – listen to how a doctor can implement that.
Books: Seth Godin, Gary Vaynerchuk, Walking on the Glass Floor Judy Hoberman (women entrepreneurs)
When your company isn’t growing anymore or needs a new breath breathed into it, that is what Ben Baker specializes in. His major passion and hope is that organizations will use his book to help educate and mentor others on how to communicate their value and understand who they are and why others should care about them.
Ben Baker’s book