This episode of the James Dooley Podcast features James Dooley in conversation with Paul Truscott, focusing on EAV triples and their role in semantic SEO, because Google’s Knowledge Graph relies on structured facts rather than vague content.

Paul explains why entity, attribute, value triples form the foundation of how Google connects information, because every fact must be contextual, specific, and verifiable. The discussion breaks down how EAV triples build trust, how Google validates expertise, and why precision matters when claiming authority on a topic.

James adds practical insight into how semantic SEO, links, and traffic signals now work together, because relevance and real world usage increasingly outweigh third party metrics. The episode is essential listening for SEOs looking to align content with how Google actually understands entities and truth.