The Styendra Podcast. E-commerce business failure Reasons 1. Selling the wrong product 2.No understanding of the cost 3. Devaluing your brand with poor content 4. Bad product picture 5. Losing customer trust$wasting time 6.Not aligning your pricing$ad 7.Not having a clear return policy 8.Poor investing $ money management 9.Ignoting important of mobile ux 10. Having a poor marketing strategy 11.Poor site navigation 12. Shipping cost is too high