Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom, sits down with Nacelle’s Founder and CEO, Brian Anderson, to discuss the challenges faced by e-commerce companies, including the impact of privacy constraints and rising marketing costs leading to low conversion rates. 

They also explore the complexities of personalization efforts, pointing out the balance between segmentation and maintaining fast loading times, shedding light on the intricate challenges marketers and merchandisers face in optimizing the e-commerce experience.