As a former American commercial diplomat in Beijing to facilitate US-China trade, Joshua Halpern presents a wealth of insights about e-commerce companies and the many factors they must consider to operate worldwide. But with the abundance of support companies that handle all of the issues, the process has become far faster and easier. Josh also presents ways that companies find overseas venture partners when they have no previous experience or contacts, and how branding is critical. Even if companies’ images do not adapt well internationally, Josh shows how each country will still have a “tribe” of customers who will adopt them. While DeBeers has successfully equated its diamonds with the concept of Love in the West, Josh also illustrates how DeBeers succeeded in Japan where the “love” connotations are not the same, how the Investment in “ROI” is less costly abroad than companies may assume, and the tax reasons that are driving an exodus of Westerners from China.

Highlights:

{03:20} Advice for U.S. companies selling abroad.

{07:57} What the U.S. Commerce Department provides for U.S. exporters.

{11:50} The shift in e-commerce strategy according to industry

{15:50} Building a brand internationally.

{19:50} When your brand doesn’t work in other cultures.

{25:40} Advice for companies entering or leaving China.

Joshua Halpern bio:

Mr. Halpern leads Getting to Global’s Grow Big Initiative, a public/private partnership to empower SMEs to sell more across multiple channels and geographies. The initiative is an official partner of the U.S. Department of Commerce’s International Trade Administration and the Small Business Administration and is sponsored by cross-border service providers including Avalara, Digital River, Amazon, Fedex, Channel Engine, Dubai South, Alba Wheels Up and more. Alumni of these programs include Roland Sands, Lime Crime, REVOLVE, Paris Hilton Skincare, MVMT, Califia Farms & Stone Coat Countertops.

Josh also consults C-suite execs on global digital trade strategies in product verticals such as celebrity beauty, health, branded agriculture and outdoor lifestyle. His work includes building direct-to-consumer cross-border e-commerce strategies; optimizing supply chains to leverage shifts in trade policies and government regulations; and identifying and vetting distributors, licensees, and joint-venture partners in overseas markets.

Connect with Joshua:

Linkedin: https://www.linkedin.com/in/jshalpern/

Website GrowBig: www.growbig.org

Website Getting to Global: www.gettingtoglobal.org

Website: Vanbassador: www.vanbassador.com

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