Episode 38 where Markus Erlandsson talks to Therese Reuterswärd from Nespresso about e-commerce, digital marketing and how that relates to CRM. How to get started and whats important, Therese gets it all explained here.

https://media.blubrry.com/crmrocks/content.blubrry.com/crmrocks/crmrocks-com-Episode-38-ecommerce-digital-marketing-and-CRM-with-Therese-Reutersward.mp3

Links:

Econsultancy – a wide range of research, data, analysis, training, consulting, events and online resources.

Articles written by Therese for Internetworld (Swedish)

Therese’s blog (Swedish)

CRM UG, and their first congress in Europe