In this episode, Kailin Noivo is joined by Ghiwa Salhani, E-commerce Supervisor at Fendi, to explore

• Marketing luxury brands to Gen Z
  
  
• How to personalize experiences for Gen Z customers 
  
  
• Driving conversions and merchandising with AI
  
  
• The state of e-commerce in the Middle East
  
  

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The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so