In this episode, Kailin Noivo sits down with Jesse Hanse, the Head of E-commerce at Paula's Choice to discuss:

• Insights on adopting a composability strategy
• Why Paula’s Choice values content and education as a core part of its brand identity
• Why they are re-architecting the website and the thought process behind it
• The importance of starting where it hurts and solving the issues that are truly impacting the business.

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