In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to explore

• How to monitor conversion across multiple brand and geographic channels
  
  
• Whether you should have a centralized database for multiple brands
  
  
• How to avoid going too far with personalization
  
  
• Whether loyalty programs are a worthy investment
  
  

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The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so