The Ecommerce Toolbox: Expert Perspectives

E-commerce Expert Phil Clark of Canada Goose: How a Luxury Brand Stays Competitive in a Fast Fashion Dominated Market

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In this episode, Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose, to discuss:

  • Maintaining competitiveness in a market filled with promotions and discounts
  • How to measure the right KPIs
  • Using first-party data to personalize experiences
  • How Canada Goose is leveraging social commerce and influencer marketing

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The Ecommerce Toolbox: Expert PerspectivesBy Ecommerce Experts, Noibu